Red Bull Has a better Space Program than NASA

In 2012 Austrian daredevil Felix Baumgartner defined gravity with a free fall that broke the sound barrier. The free fall lasted four-minutes and 20 seconds, reaching 1.24 or 833.9 miles per hour. Breaking three records for the highest jump and the longest jump with out deploying a parachute. Baumgartner was wearing a suit that protected him against the thin air and keeping his bodily fluids from exploding due to the high altitudes. The Guinness World Record awards the 43 year old for his “ supersonic sky dive” as he set five world records.

Inside The Can

Red Bull the energy drink help you vitalize your body and mind. Red Bull helps you improve your concentration, increase your alertness, and reduces your tiredness and fatigue. 

Want to know when to drink your Red Bull?

• On the road
• During Class
• Study Sessions
• At Work
• Playing games
• Playing Video Games
• Going out in the day or night

The Formula has a unique combination of Ingredients!

Whats Inside the can

• Caffeine 
• B-Group Vitamins
• Sucrose & Glucose
• Taurine
• Apline Spring Water

2012 was award winning

In 2012 Red Bull sold 5.2 Billion Cans as well as winning the Constructors and Drivers Formula 1 championships. Marking this as their third straight year in a row winning this mission. At the end of 2012 there was currently 8,966 people employed for Red Bull in 165 different countries around the world. In comparison to 2011 employee numbers are growing and Red Bull added one more country to their list.  In hopes to expand and further promote their product Red Bull focuses their market advertising in Western Europe, the USA, Brazil, Japan, India and South Korea. Red Bull had a 12.8% increase growth from 2011making the figures the best in the companies history!Bravo Red Bull 2013 has high hopes

Getting the ball rolling

One the main reasons why Red Bull has such a creative outlook on marketing and advertising is because they have combined their energy drink with sports. In 1988 Red Bull created the Dolomitenmann, which is one of the toughest and grueling extreme sport relays there is too offer. The race is not only against the clock and other competitors but also against oneself. The Lienz, Austria event incorporates mountain running, kayaking and mountain biking. This was only the beginning to the uphill climb of Red Bull and extreme sporting events as well as extreme advertising. In 1994 Famous windsurfers Bjorn Dunkerbeck of the Netherlands and Robby Naish of the United Stares became the first International athletes to join forces with Red Bull.

To view more information on Red Bull extreme sports click here

The Building Blocks Of The Beverage

Red Bull was inspired by efficient drinks from the Far East and founded by Dietrich Mateschitz in the 1980’s. The product was sold for the first time in 1987 in the Austria market. In 1992 Red Bull joined the international market and entered the United States. The Red Bull brand was an explosion with its new product and creative new advertising strategy. The Red Bull Empire has hit new heights in the market as well as in the future of advertising. Conference room meetings show Power Points of how Red Bull publishes and sells their product. Red Bull is a brilliant example of a brand that turned into a publisher, which is what every future agency inspires to imitate.

Here is a picture of Red Bull's First Ad ever published In April 1987. To read more how Red Bull has engaged with the consumer click the link below

Breaking the 'noise'