Red Bull was inspired by efficient drinks from the Far East
and founded by Dietrich Mateschitz in the 1980’s. The product was sold for the
first time in 1987 in the Austria market. In 1992 Red Bull joined the international
market and entered the United States. The Red Bull brand was an explosion with
its new product and creative new advertising strategy. The Red Bull Empire has
hit new heights in the market as well as in the future of advertising.
Conference room meetings show Power Points of how Red Bull publishes and sells
their product. Red Bull is a brilliant example of a brand that turned into a
publisher, which is what every future agency inspires to imitate.
Here is a picture of Red Bull's First Ad ever published In April 1987. To read more how Red Bull has engaged with the consumer click the link below
Breaking the 'noise'
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