One the main reasons why Red Bull has such a creative outlook on marketing and advertising is because they have combined their energy drink with sports. In 1988 Red Bull created the Dolomitenmann, which is one of the toughest and grueling extreme sport relays there is too offer. The race is not only against the clock and other competitors but also against oneself. The Lienz, Austria event incorporates mountain running, kayaking and mountain biking. This was only the beginning to the uphill climb of Red Bull and extreme sporting events as well as extreme advertising. In 1994 Famous windsurfers Bjorn Dunkerbeck of the Netherlands and Robby Naish of the United Stares became the first International athletes to join forces with Red Bull. To view more information on Red Bull extreme sports click here
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